MORPHEUS™ INTRODUCES PEER RESPONSE™ DISTRIBUTION PLATFORM FOR AUTHORIZED CONTENT |
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Over One Million Legitimate Video, Music, Game & Software Titles to Become Available Los Angeles, August 09, 2005 - StreamCast Networks Inc., makers of the popular Morpheus P2P file-sharing software, today announced Peer Response, a platform designed to facilitate compensation for participating content creators and copyright holders. “By connecting content creators with millions of interested users at the most powerful moments of the purchase cycle--when consumers are declaring exactly what they want, Peer Response leverages existing file-searching behavior to convert downloaders into customers,” stated StreamCast CEO, Michael Weiss. Morpheus’ Peer Response platform will launch with a full slate of legitimate music, game, and video downloadable titles to try and buy that include: Halo 2, From Russia with Love, Monopoly, Tha Outlawz “Celebrate,” Ms. Cherry “It’s Whatever,” and thousands more. Over one million video, music, game & software titles will be added in the coming months. Peer Response is a flexible distribution platform that provides multiple methods of compensation for authorized digital media files that are returned within a peer-to-peer user's search results. For the first time, content owners can get paid through sale or sponsorship of a single download in an open and decentralized P2P environment, or simply gain exposure by allowing consumers to discover and download their content for free. Content can also be leveraged as an intermediary web page, giving consumers detailed information about the title, or offer a streaming sample, so users can make informed decisions on a future purchase. An integrated Morpheus-branded eWallet, which is a payment transaction solution for digital media developed for Morpheus by Media Global Infrastructure LLC, whose payment processing subsidiary, NewGenPay, is a spin off of IBM, will provide seamless transactions for content purchases. Similarly, self-publishers will be provided with automated tools to distribute their content. Additional partners initially include industry leaders Softwrap, Intent Media Works, TryMedia, Weed and Gametrailers.com. “Morpheus is to digital media content what Yahoo and Google are to web search -- Yahoo and Google have created opportunities for advertisers to connect directly to interested consumers and have allowed small, medium, and large businesses an equal opportunity to buy disproportionate access to very specific moments of consumer attention and interest,” continues Weiss. “Similarly, Morpheus’ Peer Response enables major and independent content providers and self-publishers alike to target a mass market of media-centric consumers with relevant content for sale or promotion based upon a user’s self identified needs and affiliations.” “Morpheus’ Peer Response is a boon to the tens of thousands of small and independent musicians, software developers, video producers and podcasters who do not have deals with major record labels, studios, or other distribution channels,” stated Elizabeth Cowley, StreamCast’s Vice President of Business Development. “Over time, we expect everyone from the small self-publisher, the mid-tier music and video distributor, to the major entertainment conglomerates to embrace this powerful technology to develop direct relationships with their consumers.” "The latest market data shows usage of public P2P file sharing networks continues to grow and we see monetizing Peer Response to be key industry growth drivers as more content providers embrace this powerful distribution channel," adds Weiss. “We are witnessing an explosion in content at a time when consumers are taking more control over the way they consume their entertainment.” “A recent Forbes article noted that 70% of digital music customers had first sampled music on P2P. Further, the BBC stated that file sharers spent four and a half times more money on digital music than others,” noted Cowley. “Over 35% of the U.S. population, twelve years-old and over, have bought digital music – that’s about 20 million people. You add all this together and you see the Morpheus P2P user is a very valuable consumer and the number of consumers is growing. Selling to the consumer through Morpheus makes more sense than going through an intermediary.”
Contact: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . © 2005 StreamCast Networks, Inc.. Morpheus™ is a product of StreamCast Networks, Inc. NEOnet™ is a product of, and Neo Network™ is a trademark of Gnuterra Corporation. All rights, including copyrights, trademarks, and patents pending and issued are reserved to the respective rights holders and licensors. Morpheus’ use of the names, marks, or logos of its competitors or P2P networks is not intended to imply that Morpheus (StreamCast Networks, Inc.) or any of its competitors is or are in any way associated or affiliated with, acquiring, or endorsing each other. # # #
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